Branding for Dettol Antenatal Classes
PROJECT TYPE:
Branding, Design, Illustration
PROJECT DURATION:
May 2016 - November 2016
OVERVIEW
About the Project
Reckitt Benckiser (RB) Pakistan began a project to raise awareness among first-time mothers about how to take better care of themselves and their babies during pregnancy, labour and the post-partum period. They commissioned a series of educational material to use in the pilot phase of their antenatal classes.
This project was worked on with a talented friend and colleague, Mahrukh Murtaza.
MY ROLE
Finding the Best Way to Communicate Information
As Graphic Designers, our role involved translating essential information provided by the client into visually engaging educational material. The layout prioritised the sequential presentation of content, ensuring easy comprehension of crucial topics related to pregnancy, childbirth, and postpartum care, supported by illustrated and photographed visuals. A visual identity was also created to formalise the event and to create cohesion between different educational materials.
PROCESS
From Vision to Visual
The project commenced with introductory meetings where the project scope and expectations were defined. The first task was to create a presentation deck for small group classes by certified professionals for first-time mothers. Starting out with rough drafts, we went through a series of revisions to align on the branding and layout of the deck.
Once agreed upon, the deck was fleshed out, with copy, photographs and custom illustrations. The project cycled through several rounds of feedback with the RB team.
One of the branding options created for the deck
Simultaneously, a logo was designed as part of the branding for the Antenatal Classes:
Some logo options created for the Antenatal Classes branding
Variations of the selected logo
Illustrations and photographs were highly customized to ensure that they were relatable and comprehensible for the target audience.
A selection of the customized illustrations created for the deck
A selection of slides with photographs created for the deck
FINAL PRODUCT
Dettol Antenatal Classes Branding
The deliverables of the Dettol Antenatal Classes included a logo, brochures, poster, presentation Deck and a booklet, presented below:
Thank you for reading!