Branding for Karachi Biennale '17
PROJECT TYPE:
Concept, Branding
PROJECT DURATION:
July 2017 - September 2017
OVERVIEW
About the Project
A first of its kind event, showcasing the work of Pakistan artists, held in the city of Karachi. The visual identity design included logo design, colour scheme, website banners, social media posts, postcards and stationery.
This project was worked on with a talented friend and colleague, Mahrukh Murtaza.
MY ROLE
Crafting a Dynamic Visual Identity for the KB'17
We sought inspiration from the diversity of artistic expressions that the biennale aimed to showcase. The design concept, characterised by vibrant colours and a harmonious balance, aimed to mirror the dynamic and inclusive nature of the participating artists and their works.
Collaborating closely with the event organisers, we ensured that the visual elements seamlessly integrated across various platforms, from promotional materials to digital spaces.
PROCESS
Working Through Design Variations
The development of the visual identity for the art biennale involved a thorough iteration process, where we explored various options and concepts to ensure a design that resonated authentically with the event's ethos.
Through multiple design iterations, we experimented with diverse color palettes, typography styles, and visual elements, seeking a balance that encapsulated the richness and diversity of the artworks. This collaborative and iterative approach allowed us to refine the concepts based on feedback from the organizing committee, ensuring that the final visual identity not only met but exceeded the expectations, creating a compelling and adaptable representation for the biennale.
FINAL PRODUCT
Brand Identity for KB'17
The deliverables for the project included a logo, brand identity, website sliders, social media posts, postcards and stationery.
Thank you for reading!