Brochure Design for Project Hope

PROJECT TYPE:

Brochure Design

PROJECT DURATION:

August 2016 - October 2016

OVERVIEW

About the Project

Project Hope was a part of RB’s CSR project called ‘Sehatmand Gharaanay, Khushhaal Pakistan’ (Healthy Homes, Prosperous Pakistan). It was an initiative to sustainably eradicate diarrhoea while simultaneously empowering rural women and households with better hygiene and sanitation options.

The goal was to highlight the initiatives taken by RB to promote behaviour change and create awareness about diarrhoea amongst households.

MY ROLE

Designing for Impact

In my role as a Graphic Designer, I focused on creating a visually captivating and informative piece to effectively convey the key messages of the campaign.

I strategically organized content to ensure a seamless flow, guiding the reader through the promotional material with clarity. By incorporating compelling visuals, concise copy, and a user-friendly layout, the brochure is geared towards quick comprehension.

PROCESS

Collaboration and Iteration

Designing a brochure for Project Hope was a collaborative and iterative process that involved working closely with RB's team. The first step was to gather information about the target audience, which in this case was medical professionals in low income communities. These medical professionals would be responsible for spreading the information and awareness about diarrhoea to the local population.

The team reviewed and provided feedback on the initial design, leading to several rounds of revisions to improve the content, layout, and visual appeal of the brochure. The iterative process allowed for continuous improvement until a final version was produced.

Throughout the process, open communication and collaboration with RB's team were essential to ensure that the brochure met their needs and aligned with their vision for the campaign.