Redesigning the 1DocWay Logo
PROJECT TYPE:
Logo Design
PROJECT DURATION:
June 2021 - October 2021
OVERVIEW
About the Project
Embarking on the 1DocWay logo redesign project was an exploration of aligning visual identity with the evolving brand guidelines of the company. The primary objective was to revitalise the logo while adhering to the newly established brand parameters, with a particular focus on implementing an accessible colour scheme inspired by the parent company.
Throughout this project, the core values of 1DocWay remained the anchor, ensuring that the logo concept continued to authentically reflect the essence of the company.
MY ROLE
Working with Marketing and Product Teams
Redesigning the 1DocWay logo was a collaborative journey. Working closely with both the marketing and product teams, I obtained a clear and comprehensive brief that outlined the brand's values and aspirations.
Throughout the process, I maintained open lines of communication, keeping the teams updated on every stage of the redesign.
The result was met with appreciation from the entire team, who valued the collaborative effort in shaping a more refined and impactful logo. The simplicity of the redesigned logo was well understood and acknowledged, reflecting the success of a process that not only met but surpassed the team's expectations, enhancing their understanding and connection with the brand identity.
PROCESS
Redesigning the 1DocWay Logo
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